DealerSocket Unveils Next-Generation Website Platform

September 24, 2018 IRVING, Texas —DealerSocket today announced the launch of Engine 6, the software provider’s next generation DealerFire website platform. The new site builder tool is being initially offered to independent and buy-here, pay-here dealers (BHPH). With Engine 6, DealerSocket simplifies the design and upkeep of a dealer’s website. It also empowers dealers with easy to use website functionality, …

Why VW’s ad agency review could impact Ford

Interpublic’s Deutsch has lost the Volkswagen creative account in the U.S. as the automaker nears the end of its global agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News. WPP, Publicis Groupe and Omnicom have all pitched for the business, which was put into review in April. Deutsch, which had held the U.S. business …

New Ford F-150 ad takes subtle digs at redesigned Ram, Chevy pickups

The spot was produced by Ford’s ad agency, GTB, which enlisted creative services company Big Block. It doesn’t mention any competitors by name, but Ford’s latest commercial for the segment-leading F-150 pickup is meant to remind viewers where the Chevrolet Silverado and Ram 1500 stand, even after both were redesigned this year. The 30-second spot, called “Big Dog,” reinforces the …

Burt Reynolds Collection Goes to Auction

September 20, 2018 Two Trans Ams and a Silverado pickup that belonged to late actor Burt Reynolds will be sold by Barrett Jackson in a special auction at Las Vegas’ Mandalay Bay on Sept. 29. Photo courtesy Barrett Jackson LAS VEGAS — On Saturday, Sept. 29, Barrett Jackson will auction the last vehicles owned, titled, and registered to Burt Reynolds, …

FTC Shuts Down Websites That Sold Fake Pay Stubs

September 19, 2018 WASHINGTON, D.C. — The Federal Trade Commission has taken a bite out of a major issue for F&I offices. The regulator announced this week that operators of websites that sold fake pay stubs and other financial documents used to facilitate identity theft and other frauds have agreed to permanently shut down their businesses as part of separate settlements …

Mercedes-Benz is on a viral video roll

One week after taking the top spot with the unveiling of the EQC, Mercedes is once again the top newcomer on our list, taking the second spot by showcasing its modular self-driving, all-electric urban people carrier. “The Vision Urbanetic” is Mercedes’ concept of what a future cityscape might look like if it was populated with an autonomous transit system made …

DealerBuilt Settles With New Jersey Regulators Over Data Breach

September 18, 2018 Photo courtesy of Kromtech Alliance Corp. NEWARK, N.J. — Dealer manager system provider Lightyear Dealer Technologies, doing business as DealerBuilt, has entered into a settlement agreement with the New Jersey state regulators to resolve an investigation into a cybersecurity lapse that allowed access to a company database containing personally identifiable information of customers and employees of more than …

Kahu Adds Enhancements for Dealer Groups

September 18, 2018 IRVINE — Spireon, the vehicle intelligence company, is adding several enhancements to its Kahu connected car solution, designed to provide automotive dealer groups with the tools they need to optimize operations, improve sales results and mitigate risk, the company announced. Kahu was designed to turn any vehicle into a connected car, empowering dealers to view and manage …

Why the entry-level Mercedes-Benz A class is loaded with new technology

The Mercedes-Benz User Experience, or MBUX, is a user interface that learns routines and preferences of the driver. SEATTLE — The Mercedes-Benz A class is the new CLA. The compact sedan, expected to arrive in U.S. showrooms early next year, is Mercedes-Benz’s new “gateway” vehicle — designed to draw the next generation of customers to the luxury brand. Mercedes has …

Black Book HAV Data Now Integrated Into defi SOLUTIONS’ LOS Platform

September 17, 2018 LAWRENCEVILLE, Ga. — Black Book  (div. of Hearst) today announced that its History Adjusted Valuations (HAV) data and resources will be integrated into an interface with software provider defi SOLUTIONS. History Adjusted Valuations are a VIN-specific, analytics-driven resource that delivers Black Book’s most precise vehicle valuations. defi SOLUTIONS becomes the first loan origination platform to include Black …