Renault recruits consumer goods veteran as global marketing chief

Peter SigalAutomotive News EuropeNovember 15, 2018 11:39 CET PARIS — Renault Group has appointed Francois Renard as its global marketing director, replacing Thierry Koskas, who will become president of Renault Sport Racing. Renard will report to Thierry Bollore, Renault’s chief operating officer, and will have a seat on Renault’s management committee. In addition to sales and marketing functions, he will …

Nissan earnings fall 21% as U.S. turnaround stalls

Hans Greimel Automotive News EuropeNovember 8, 2018 11:00 CET YOKOHAMA, Japan — Nissan says its push to improve profitability in the crucial U.S. market is taking more time and money than expected as it struggles to rein in marketing expenses at a time when overall demand has peaked, and customers are increasingly looking for deals. North American operating profit climbed …

Nissan earnings fall 21% as U.S. turnaround slows

YOKOHAMA, Japan — Nissan says its push to improve profitability in the crucial U.S. market is taking more time and money than expected as it struggles to rein in marketing expenses at a time when overall demand has peaked, and customers are increasingly looking for deals. North American operating profit climbed 13 percent in the company’s most recent quarter, the …

Why would any automaker pass up an auto show?

Lou Vitantonio is president of the Greater Cleveland Automobile Dealers’ Association. Imagine a customer paying to experience and evaluate a company’s products or services. It may sound like a marketer’s dream, but it actually happens at auto shows across the country. The auto show concept has recently come under scrutiny by some shortsighted marketing executives who don’t understand the power …

J.D. Power Marketing Roundtable focuses on tech

BMW used Snapchat’s “augmented trial” lens, left, to show off the X2. LAS VEGAS — Vehicle subscription services have been touted as an alternative for consumers who’d rather have a buffet of options instead of being locked down to one vehicle. But Hyundai marketing chief Dean Evans said most consumers don’t need that much choice. And if they find themselves …

AAA: Enhanced Safety Enhances Repair Costs

October 25, 2018 Repair costs can increase by $3,000 or more when an advanced driver-assist safety system is affected, according to new research from AAA. Photo by Pixel-mixer via Pixabay ORLANDO, Fla. — According to new research from AAA, vehicles equipped with advanced driver assistance systems (ADAS) such as automatic emergency braking, blind spot monitoring, lane departure warning and others, …

Survey: Many Dealers Unaware of NCFC Tax Concerns

October 25, 2018 Many affected dealers remain unaware of the implications of the Trump tax cuts on NCFC-style participation programs, according to a new study. Photo by Michael Vadon via Flickr CHESTERFIELD, Mo. — Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced today results of a recent survey it commissioned to gauge the pulse …