Hyundai aims to boost crossover sales with 2019 Santa Fe ad campaign

In “Not Flying,” a family bonds while traveling in the Santa Fe, showing that memories created while driving are better than those made while flying.

Hyundai Motor Co. is introducing three national TV spots featuring families spending quality time together in a 2019 Santa Fe crossover while creating memories.

The 35-second commercials, titled “Dad, Look,” “Not Flying” and “The Journey,” feature a family’s exploration of incredible destinations filled with intimate moments that transcend into lasting memories. The advertisements demonstrate the perks of family-friendly safety technologies such as the Santa Fe’s Safe Exit Assist and Forward Collision-Avoidance Assist, which are standard on all trim levels.

The redesigned crossover, crucial to boosting Hyundai U.S. sales, began arriving on dealer lots in recent weeks.

The “Dad, Look” spot demonstrates how the 2019 Santa Fe’s safety features such as Safe Exit Assist protect children without sacrificing adventure on a family road trip.

In “Not Flying,” a family bonds while traveling in the Santa Fe, showing that memories created while driving are better than those made while flying.

In “The Journey,” a family finds their way to an incredible, remote location thanks to the advanced HTRAC all-wheel-drive and advanced features in their Santa Fe.

Audiences will “appreciate that the stories feel genuine and relatable to families,” said Paul Imhoff, marketing communications for Hyundai Motor America, told Automotive News in an email.

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