The Detroit auto show’s seven-year plan

Detroit auto show officials formally unveiled their new schedule for 2020. Left to right: Doug North, chairman of the 2020 NAIAS; Bill Golling, chairman of the 2019 NAIAS; and Rod Alberts, head of the Detroit Auto Dealers Association. DETROIT — The Detroit auto show, seeking to reinvent itself following decades as a January venue, has committed to seven years with …

Hyundai gears up for another Super Bowl run

Hyundai will keep its Super Bowl ad run going in 2019, making it the eleventh time in the past 12 years that the brand has advertised during the game. Hyundai, the league’s official automotive sponsor, will run a 60-second spot in the first quarter in addition to a 30-second pregame commercial. The brand also will engage fans with Super Bowl …

Where is demand for autonomous vehicles?

Where is demand for autonomous? TO THE EDITOR: Being in automotive sales, I spend much of my day discussing the future of the industry, not with outside experts or pundits, but with people who are involved in the consumer side of the industry every day. In our discussions, we don’t see an interest in, or a desire for, autonomous vehicles. …

Toyota to promote redesigned RAV4 in Super Bowl ad

LOS ANGELES — Toyota’s RAV4, already the best-selling nonpickup in the nation, will get a big marketing push with a Super Bowl ad. The compact crossover, redesigned for 2019, comes in three distinct trim levels, including a sporty hybrid and a rugged Adventure model. That gives Toyota some leeway to reach out in a more targeted way to specific customer …

Kia will return to Super Bowl for 10th straight year

Kia’s 2018 spot featured Aerosmith frontman Steven Tyler kicking a Kia Stinger in reverse. Photo credit: KIA Kia will extend its Super Bowl ad streak to 10 years. A spokesman for the auto brand confirmed Kia’s return. The ad will be handled by U.S. agency-of-record David & Goliath, but the automaker declined to confirm other details. Kia has a history …

Lincoln backs off 2020 sales target amid Trump trade war with China

Falotico: “With the tariff situation and the instability of that, I don’t think [the volume goal] is something that we’re gunning for right now.” UPDATED: 11/28/18 9:50 am ET – adds detail LOS ANGELES — Lincoln Motor Co. no longer expects to hit its goal of 300,000 annual sales globally by the end of the decade, thanks largely to President …

BMW’s latest marketing stunt comes to L.A.

BMW of North America CEO Bernhard Kuhnt drove the X5 onto the Los Angeles Auto Show stage Wednesday morning. In its latest marketing stunt, BMW played it straight — all the way from South Carolina to Los Angeles. To promote its American-made X5 crossover, the German luxury brand filmed a road trip from the car’s birthplace at its Spartanburg, S.C., …

VW boosts digital marketing in efficiency drive

Volkswagen brand will streamline its marketing operations to become 30 percent more efficient by 2020, relying more heavily on cheaper digital advertising than traditional print or television channels. By increasing its spending on digital marketing to 50 percent of its media mix from 25 percent in 2015, VW expects to maintain a flat annual budget of 1.5 billion euros ($1.7 …

VW awards North American creative ad work to WPP

Advertising agency giant WPP has won Volkswagen’s creative account in North America, following a seven-month global agency review. The incumbent in the U.S. was Interpublic’s Deutsch, which was eliminated in September after holding the account since 2009. Omnicom will handle Europe and South America, while Cheil will hold onto the business in China. DDB was the incumbent in the key …

Jack Hollis, Toyota Division group vice president and general manager and Ed Laukes, group vice president of marketing, are 2018 Automotive News All Stars

Toyota is using its eight-year sponsorship of the Olympic and Paralympic games to reposition itself as a mobility company in front of a global audience. Jack Hollis, 51, and Ed Laukes led a crucial part of this effort. “Start Your Impossible,” Toyota’s first global marketing campaign, debuted in 27 countries during the Winter Games in South Korea in February. The …