BMW takes to the air to promote iNext electric flagship

The Boeing 777F will have iNext livery.

Photo credit: BMW

FRANKFURT — BMW is teaming up with Lufthansa to promote its Vision iNext full-electric, highly autonomous car on a five-day tour through Europe, the United States and China.

The car will be flown around the world from Sept. 9 to Sept. 14 inside an adapted Boeing 777F plane from Lufthansa Cargo. It will be shown to the media at events in Munich, New York, San Francisco and Beijing.

The car will be displayed on a specially constructed platform inside the aircraft weighing 30 tons

Preparations for the presentations involve laying more than 7.5 km (4.6 miles) of wiring. About 78,000 LEDs in 165 video LED modules and ten 13,000 lumen projectors will light up a show inside the aircraft. Timings will be tight as the aircraft must be converted back to “flight mode” in just four hours following every stopover.

The iNext is BMW’s mobility proposition for the future, so it’s only logical that it should be presented to a global audience “in a fresh new style,” BMW development chief Klaus Froehlich, said in a statement.

BMW’s sketch of the iNext concept shows the typical outline of an SUV.

The Boeing 777F, which Lufthansa calls “the most advanced and efficient cargo aircraft in its class,” will be decorated in a livery that takes its cues from the interior design created for the vehicle presentation, BMW said.

You can reach David Jolley at djolley@crain.com.


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