J.D. Power Marketing Roundtable focuses on tech

BMW used Snapchat’s “augmented trial” lens, left, to show off the X2. LAS VEGAS — Vehicle subscription services have been touted as an alternative for consumers who’d rather have a buffet of options instead of being locked down to one vehicle. But Hyundai marketing chief Dean Evans said most consumers don’t need that much choice. And if they find themselves …

AAA: Enhanced Safety Enhances Repair Costs

October 25, 2018 Repair costs can increase by $3,000 or more when an advanced driver-assist safety system is affected, according to new research from AAA. Photo by Pixel-mixer via Pixabay ORLANDO, Fla. — According to new research from AAA, vehicles equipped with advanced driver assistance systems (ADAS) such as automatic emergency braking, blind spot monitoring, lane departure warning and others, …

Survey: Many Dealers Unaware of NCFC Tax Concerns

October 25, 2018 Many affected dealers remain unaware of the implications of the Trump tax cuts on NCFC-style participation programs, according to a new study. Photo by Michael Vadon via Flickr CHESTERFIELD, Mo. — Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced today results of a recent survey it commissioned to gauge the pulse …

DAS Releases Dealer Social Media Study

October 25, 2018 Photo by LoboStudioHamburg via Pixabay LAS VEGAS — Digital Air Strike‘s Alexi Venneri unveiled the company’s Seventh Annual Automotive Social Media Trends Study at yesterday’s J.D. Power Automotive Marketing Roundtable. The study covers the role of social media and online review sites in the car-buying process, adoption of digital retailing, how consumers feel about AI and autonomous …

Alpha Warranty Promotes Lindsey, Robinson

October 24, 2018 SALT LAKE CITY, Utah — Owner and CEO Steve Rosenvall has appointed Jeremy Lindsey as the new president of Alpha Warranty Services and promoted Jeff Robinson to chief operating officer, the company announced.  Jeremy Lindsey has been with Alpha Warranty Services for over 11 years with experience in sales, risk, and claims. In 2017, Lindsey was awarded …

Phoenix Systems Launches BrakeStrip Plus

October 24, 2018 Photo courtesy Phoenix Systems GEORGE, Utah — Phoenix Systems announced the retirement of its BrakeStrip test-strip solution at the end of 2018. The new and improved BrakeStrip Plus will take the place of BrakeStrip beginning in January. BrakeStrip Plus features a brake fluid test pad on one end and coolant test pads on the opposite end. The …

Dealertrack Expands Hyundai/Kia Partnership

October 22, 2018 Dealertrack’s expanded partnership with Hyundai and Kia’s captive finance companies includes a streamlined funding process for vehicles such as the Hyundai Santa Fe Sport. Photo courtesy Hyundai Motor America NORTH HILLS, N.Y. — Dealertrack announced the expansion of its partnership with Hyundai Motor Finance and Kia Motors Finance, making Dealertrack Contracting available in 39 states, including Texas, …

Cox: Mobility Will Reduce Dealership Count

October 22, 2018 Illustration by Mohamed Hassan via Pixabay ATLANTA — Auto dealers and consumers are more closely aligned on the future of mobility than many industry experts might imagine with both expecting significant reductions in personal vehicle ownership, according to new research from Cox Automotive. In fact, analysts said, dealers are predicting an even sharper decline in ownership than …

Bondurant School of High Performance Driving says Chapter 11 filing won’t end its run

The Bondurant driving school’s students have included celebrities and professional racers, as well as chauffeurs and commuters. The Bondurant School of High Performance Driving, which traces its roots to the world’s first school for race car drivers, this month filed for Chapter 11 bankruptcy protection in Chandler, Ariz. Court filings listed total debts at between $1 million and $10 million, …

‘Ford Proud’ marketing campaign shows company swagger

Ford Motor Co.’s marketing campaign plays up the automaker’s heritage and takes shots at its rivals. LAS VEGAS — Ford Motor Co. is transforming its business for the future, but it wants consumers to know that it’s still very good at building the cars and trucks on sale today. The automaker over the weekend planned to debut a new marketing …