Jack Hollis, Toyota Division group vice president and general manager and Ed Laukes, group vice president of marketing, are 2018 Automotive News All Stars

Toyota is using its eight-year sponsorship of the Olympic and Paralympic games to reposition itself as a mobility company in front of a global audience. Jack Hollis, 51, and Ed Laukes led a crucial part of this effort. “Start Your Impossible,” Toyota’s first global marketing campaign, debuted in 27 countries during the Winter Games in South Korea in February. The …

Toyota pins Corolla hopes on multicultural buyers

CARMEL-BY-THE-SEA, Calif. — The Toyota Corolla, a perennial top seller among light vehicles in the U.S., is on the way with a new platform and feisty personality. The brand will need that feistiness — and some shrewd advertising — in a U.S. market where car sales are on track to fall for a fifth straight year. It has been a …

Can the Grinch save Honda’s U.S. sales?

Honda’s year-end sales will be key to shoring up its U.S. performance. Photo credit: HONDA American Honda is hoping a new Grinch-themed holiday ad campaign can rebuild the automaker’s sales momentum going into the end of the year. Following NBC’s “Today with Kathy Lee and Hoda” on Tuesday, Honda releasedanother 30-second spot in the campaign, titled “The Grinch Returns Happy …

Renault recruits consumer goods veteran as global marketing chief

Peter SigalAutomotive News EuropeNovember 15, 2018 11:39 CET PARIS — Renault Group has appointed Francois Renard as its global marketing director, replacing Thierry Koskas, who will become president of Renault Sport Racing. Renard will report to Thierry Bollore, Renault’s chief operating officer, and will have a seat on Renault’s management committee. In addition to sales and marketing functions, he will …

Nissan earnings fall 21% as U.S. turnaround stalls

Hans Greimel Automotive News EuropeNovember 8, 2018 11:00 CET YOKOHAMA, Japan — Nissan says its push to improve profitability in the crucial U.S. market is taking more time and money than expected as it struggles to rein in marketing expenses at a time when overall demand has peaked, and customers are increasingly looking for deals. North American operating profit climbed …

Nissan earnings fall 21% as U.S. turnaround slows

YOKOHAMA, Japan — Nissan says its push to improve profitability in the crucial U.S. market is taking more time and money than expected as it struggles to rein in marketing expenses at a time when overall demand has peaked, and customers are increasingly looking for deals. North American operating profit climbed 13 percent in the company’s most recent quarter, the …

Why would any automaker pass up an auto show?

Lou Vitantonio is president of the Greater Cleveland Automobile Dealers’ Association. Imagine a customer paying to experience and evaluate a company’s products or services. It may sound like a marketer’s dream, but it actually happens at auto shows across the country. The auto show concept has recently come under scrutiny by some shortsighted marketing executives who don’t understand the power …