How to Sell Cars on Facebook Marketplace for Auto Dealers
Buying a car is a very significant purchase. Studies show that 59% of people research a vehicle online before buying it, and 60% are undecided on what car they want to buy when visiting a dealership. Because of this, auto dealers need to understand how to advertise inventory online effectively. And Facebook Marketplace is one of the most popular places for car buyers and dealerships.
Create a Facebook Business Page
To create Facebook Marketplace listings, you first need to have a personal Facebook page and a Facebook business page.
A Facebook business page is a social media page for your business where you can talk about your products and services and interact with buyers in real time.
In addition to being a prerequisite to posting your inventory to Facebook Marketplace, a Facebook business page also helps your dealership look more professional and trustworthy.
Here are the official links to create your personal Facebook page and business page:
Step-by-Step Instructions from Facebook to Create a Personal Page
Step-by-Step Instructions from Facebook to Create a Business Page
Since you’re trying to sell cars to potential buyers, you must be prepared to list all of the car inventory you are willing to put up for sale. Depending on how much car inventory you typically have at one time, consider a couple of different options for handling this.
One way you can post your car inventory is to do it manually. The main benefit of going this route is that it is free! So, if you want to save money on listings, this is the way you should go.
While this is the biggest pro to manual listings, the biggest con is the length of time that this can take.
For example, say you have 20 cars that you are ready to put on sale in the Facebook Marketplace. You will have to do this for each listing if you have manual listings.
That can add up to a lot of time, especially if you do this consistently. If you find yourself in this situation, there is another route that you can take.
If you have a lot of inventory you need to list on the marketplace at once, a better option is to team up with a listing partner. Listing partners help you automatically post new inventory in the marketplace rather than typing in all the details yourself. This automation can save you a lot of time.
The main catch with going this route is that you have to pay a fee. Determine if you have enough inventory that you need to list to justify this cost.
When you are putting your listings up on Facebook Marketplace, remember to factor in the location where you are displaying these listings because the final sale does not take place in the marketplace. So, you and the buyer will likely have to meet in person. With that in mind, you will want a buyer closer to the area than someone on the other side of the country.
Say your dealership is in the Philadelphia area. If that is the case, you will want to target people from eastern Pennsylvania and southern New Jersey. The people in your region will most likely be willing to drive one of your cars if you offer a good deal.
Using Live Chat
Once a buyer is interested in your car, they have the option to contact you directly through Facebook Messenger. With this in mind, you need to have someone communicate with your potential buyer immediately, or you could lose them.
Nearly 53% of customers will only abandon their purchase if they can find quick answers to their questions. The average wait time for someone with live chat support is 46 seconds.
That means you will want to have someone actively responding to these messages. You will need to dedicate someone on your staff to respond, or you will need to hire a live chat support service to ensure your potential buyers have quick communication.
This live chat option can help you lock up more strong leads because you are giving them a platform to communicate their potential concerns. As a result, you will likely end up seeing more closed sales.
We hope you found this article on how to sell cars on Facebook Marketplace for auto dealers helpful. In conclusion, the keys to selling vehicles on Facebook are setting up a live chat, listing your location, creating a business page, and deciding how to list car inventory.
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