The Detroit auto show’s seven-year plan

Detroit auto show officials formally unveiled their new schedule for 2020. Left to right: Doug North, chairman of the 2020 NAIAS; Bill Golling, chairman of the 2019 NAIAS; and Rod Alberts, head of the Detroit Auto Dealers Association. DETROIT — The Detroit auto show, seeking to reinvent itself following decades as a January venue, has committed to seven years with …

Hyundai gears up for another Super Bowl run

Hyundai will keep its Super Bowl ad run going in 2019, making it the eleventh time in the past 12 years that the brand has advertised during the game. Hyundai, the league’s official automotive sponsor, will run a 60-second spot in the first quarter in addition to a 30-second pregame commercial. The brand also will engage fans with Super Bowl …

Where is demand for autonomous vehicles?

Where is demand for autonomous? TO THE EDITOR: Being in automotive sales, I spend much of my day discussing the future of the industry, not with outside experts or pundits, but with people who are involved in the consumer side of the industry every day. In our discussions, we don’t see an interest in, or a desire for, autonomous vehicles. …

Toyota to promote redesigned RAV4 in Super Bowl ad

LOS ANGELES — Toyota’s RAV4, already the best-selling nonpickup in the nation, will get a big marketing push with a Super Bowl ad. The compact crossover, redesigned for 2019, comes in three distinct trim levels, including a sporty hybrid and a rugged Adventure model. That gives Toyota some leeway to reach out in a more targeted way to specific customer …

Kia will return to Super Bowl for 10th straight year

Kia’s 2018 spot featured Aerosmith frontman Steven Tyler kicking a Kia Stinger in reverse. Photo credit: KIA Kia will extend its Super Bowl ad streak to 10 years. A spokesman for the auto brand confirmed Kia’s return. The ad will be handled by U.S. agency-of-record David & Goliath, but the automaker declined to confirm other details. Kia has a history …