Lincoln backs off 2020 sales target amid Trump trade war with China

Falotico: “With the tariff situation and the instability of that, I don’t think [the volume goal] is something that we’re gunning for right now.” UPDATED: 11/28/18 9:50 am ET – adds detail LOS ANGELES — Lincoln Motor Co. no longer expects to hit its goal of 300,000 annual sales globally by the end of the decade, thanks largely to President …

BMW’s latest marketing stunt comes to L.A.

BMW of North America CEO Bernhard Kuhnt drove the X5 onto the Los Angeles Auto Show stage Wednesday morning. In its latest marketing stunt, BMW played it straight — all the way from South Carolina to Los Angeles. To promote its American-made X5 crossover, the German luxury brand filmed a road trip from the car’s birthplace at its Spartanburg, S.C., …

VW boosts digital marketing in efficiency drive

Volkswagen brand will streamline its marketing operations to become 30 percent more efficient by 2020, relying more heavily on cheaper digital advertising than traditional print or television channels. By increasing its spending on digital marketing to 50 percent of its media mix from 25 percent in 2015, VW expects to maintain a flat annual budget of 1.5 billion euros ($1.7 …

VW awards North American creative ad work to WPP

Advertising agency giant WPP has won Volkswagen’s creative account in North America, following a seven-month global agency review. The incumbent in the U.S. was Interpublic’s Deutsch, which was eliminated in September after holding the account since 2009. Omnicom will handle Europe and South America, while Cheil will hold onto the business in China. DDB was the incumbent in the key …

Jack Hollis, Toyota Division group vice president and general manager and Ed Laukes, group vice president of marketing, are 2018 Automotive News All Stars

Toyota is using its eight-year sponsorship of the Olympic and Paralympic games to reposition itself as a mobility company in front of a global audience. Jack Hollis, 51, and Ed Laukes led a crucial part of this effort. “Start Your Impossible,” Toyota’s first global marketing campaign, debuted in 27 countries during the Winter Games in South Korea in February. The …

Toyota pins Corolla hopes on multicultural buyers

CARMEL-BY-THE-SEA, Calif. — The Toyota Corolla, a perennial top seller among light vehicles in the U.S., is on the way with a new platform and feisty personality. The brand will need that feistiness — and some shrewd advertising — in a U.S. market where car sales are on track to fall for a fifth straight year. It has been a …

Can the Grinch save Honda’s U.S. sales?

Honda’s year-end sales will be key to shoring up its U.S. performance. Photo credit: HONDA American Honda is hoping a new Grinch-themed holiday ad campaign can rebuild the automaker’s sales momentum going into the end of the year. Following NBC’s “Today with Kathy Lee and Hoda” on Tuesday, Honda releasedanother 30-second spot in the campaign, titled “The Grinch Returns Happy …

Renault recruits consumer goods veteran as global marketing chief

Peter SigalAutomotive News EuropeNovember 15, 2018 11:39 CET PARIS — Renault Group has appointed Francois Renard as its global marketing director, replacing Thierry Koskas, who will become president of Renault Sport Racing. Renard will report to Thierry Bollore, Renault’s chief operating officer, and will have a seat on Renault’s management committee. In addition to sales and marketing functions, he will …