NIssan wins with the Heisman for 8th straight year

Charles Woodson, left, the former University of Michigan defensive back who won the 1997 Heisman Trophy, stars in the latest campaign along with several other past trophy winners — and a Titan pickup. Nissan is not putting its Heisman House up for sale anytime soon. The automaker will stick with the college football campaign that fictionalizes ex-college stars living together, …

Mercedes, Porsche ramp up soft-sell brand builders

The Experience Centers have piqued the interest of the next generation of Porsche owners. ATLANTA — People don’t like being sold to. The auto industry is catching on. Automakers are experimenting with soft-sell approaches to offset the hard-sell tactics associated with dealerships. Mercedes-Benz is rolling out pop-up stores in tony shopping malls that are geared more toward brand building and …

Hyundai lands sponsorship rights for NBC’s NFL Sunday Night Kickoff show

Hyundai Motor America has landed sponsorship rights for the NFL’s “Sunday Night Football” Kickoff show on NBC. “Sunday Night Football” has been prime-time TV’s top show for seven consecutive seasons, the automaker said, averaging more than 18 million viewers each week last season. Hyundai, already the NFL’s official automotive sponsor, came into the 2018 season looking to assume a bigger …

Kia highlights new Stinger customer

In the latest new video to join our charts, Kia highlights a new Stinger customer and he describes why he enjoys his new wheels. The video begins with Trent, from Brisbane, Australia, talking about his new Kia alongside his wife and two children. The 3-minute long video shows his car from different angles, inside and out, as Trent talks about …

BMW takes to the air to promote iNext electric flagship

The Boeing 777F will have iNext livery. Photo credit: BMW FRANKFURT — BMW is teaming up with Lufthansa to promote its Vision iNext full-electric, highly autonomous car on a five-day tour through Europe, the United States and China. The car will be flown around the world from Sept. 9 to Sept. 14 inside an adapted Boeing 777F plane from Lufthansa …